Home services owners grow without being the bottleneck.

Morff Electric: from hitting a ceiling to room to scale

Growth had hit a ceiling. Leads sat in a shared inbox, jobs in Notion, quotes on paper, and everything else lived in the owner's head. Every new job added chaos, so growing meant breaking things.

We built them their own operating system: one pipeline from lead to paid, quotes the homeowner opens, signs and pays on the spot, and an assistant that answers questions about the business in plain English. The owner is in the field all day, so he runs it by talking to it instead of tapping through screens.

Now the next crew, the next hire and the next 50 jobs go into the system instead of onto the owner.

Dispatch that lived in one person's head

All the scheduling for installs, measurements and service calls sat with one coordinator. The day that person was out sick, scheduling stopped. Crews crossed each other on the freeway and double bookings slipped through.

We built a dispatch planner that reads their real job list and lays out the week by location, crew and skill, while keeping their house rules. The schedule no longer depends on one person.

Deals were lost overnight

The written quote went out the day after the inspection. By then the homeowner had called three other companies and taken the cheapest.

Now the technician films and talks through the findings on site, and the app writes the report and quote right there. The homeowner can sign before a competitor ever shows up.

New ways to bring in jobs

Once operations hold up, the next ceiling is volume. We mapped two channels their competitors ignore, property managers and HOAs for recurring contracts, and real estate escrow officers for termite inspections, and built them the contact lists and the pitch. A daily engine turns the questions people ask most about pest control into new pages on their site.